Category: advice

My First Art Fair!

After a day of rest and a couple of Advil, I’m pleased to report I have survived my first art fair!  All in all, I did fairly well for a first timer. Made back my booth fee, got suggestions from the crowd on what they wanted to see, and learned the secret of good transportation of random stuff — plastic tuberware!

What did I learn from this experience? Read on!

Start Early!

2 weeks was not enough to make even half of the items by hand that I wanted to fill up my artisan display tables. I found myself painting into the wee hours and relying on a lot of older stock I had lying around just to make my booth look presentable. First lesson learned! Start early, DO NOT STRESS YOURSELF by procrastinating!  Know your display capacities. Practice your setup in advance.  Last thing you want is it to look empty and rushed.  Also, check your current stock! I had to reorder many prints last minute because I didn’t realize I was low till that moment. Doh!

Remember Your Traffic Flow

Probably the most important lesson I learned.  Day 1, I had a setup like this:
Heeey! Buy my stuff. Please? YOU KNOW YOU WANNA!

While this isn’t terrible, I think I did this because I’m so used to setting up at conventions where you put the table out front and people come up to you to talk.  This layout drives people right up to you, but what I noticed at the fair is most people will talk to you, but then not browse your wares, or they’re intimidated by your presence and just want to be left alone to shop.  I also had a technical issue where I couldn’t find the stiffeners for my walls, so I couldn’t line the sides of the booth with them, leaving it looking pretty empty on the left.

After walking around the fair a bit and getting some ideas from other artists (and fanagling walls with velcro), I ended up with a setup like this for Day 2:

Psst! Hay man. Need a kidney? Operating table in the back!

Much more open space and plenty of room for multiple browsers to go down the line of pretties!  Artist hidden away and only there if you need her to checkout or to ask questions.  More people came in this time round and didn’t have to peer over my head to come right up to the artwork.

Best Selling Items?

This was a huge surprise for me! I thought my crafts would do well, but I only sold a few things. Mainly I sold art cards and prints because people wanted small artwork to inspire them (but didn’t want to buy the more expensive larger pieces on the wall). I also sold a few books to people who saw my work elsewhere and liked that I offered personalized goodies for free if they bought it directly from me.  I didn’t sell a single mask.

I had a good many requests for hair brooches with chopsticks and lapel pins of the butterflies.  No doubt due to having a generally older crowd (with grandkids along) who were looking for things for their home or small gifts, of which matted/framed Fantasy art is generally not well suited for your average collector.

Next time I do an outdoor fair, I plan to carry more personal items (hair brooches and pins), more ornate masks framed in shadowboxes, and more accessible 2D art items (perhaps carved leather butterflies in framed ‘specimen’ arrangements?)  If people can see the use of an item for their home or their personal decor, I imagine they’d be more inclined to buy at these sorts of events!  I can save my fantasy art for more themed fests, like the Renaissance Faire or the cons I attend.  That’s at least one joy of being a multi-faceted artist!

Final Thoughts

I am sore and sleep-deprived far more than I ever was for a plain ol convention!  Art fairs are physically grueling work and not for those who can’t handle the hauling, unloading, and long hours.  It’s also a HUGE investment of time and money.

The fair season has only begun for me, however, so I’m not going to give up on it just yet! Being able to talk to fellow art lovers and curiosity seekers was quite enjoyable for me!  Even moreso when they would tell me they saw my work online or at the gallery next door.  Getting your face out there can be very gratifying and just as important as sales.  For my shy artist friends, however, this definitely may not be the thing for you!

If you’re a fan of my Facebook Fan Page, I’m having a sale on leftover hand-painted butterflies. Get ’em while they’re cheap because they’ll be going up on Etsy for a higher price after this week!

See one you like? Check out my sekrit sale!

Stay tuned for a post on what makes up an art fair display. Till then, I’m going to attend to the mess that is my trashed studio after an event. *cry!

Angelic Shades Studio – Now Livestreaming!

After much hair pulling and teeth gnashing, I’ve finally got a channel up on Livestream! Catch live broadcasts while I paint, poke at leather, or maybe hold random live giveaways! I’ll try to remember to make a post here when I’m going live, but more often than not, I’ll be posting the announcement via my Twitter.

I did my very first broadcast today while I worked on a venetian mask! Recorded live here:

Watch live streaming video from angelicshades at livestream.com

I’ve also got all of my other tutorials, trailers, and things up at my channel so have a good poke around!

My Livestream Channel – http://www.livestream.com/angelicshades

Woo having a webcam has been fun so a far! Yay for learning new technology.:)

E-Marketing for Artists 101

(UPDATE! I gave this blog entry as a panel at this year’s DragonCon! 
Check out the recording of my panel and Powerpoint presentation on YouTube.)

This week I wanted to share an article I wrote for the new fantasy magazine, Dark Muse: Issue 2! You should go check out the mag for more useful articles on everything from creating knotwork to podcast interviews with other working artists.

I hope to make this e-marketing topic a series of blogs on the matter, as it’s one of my passions!

E-Marketing for Artists 101 

Have you been ignoring the hullaballoo of that loud, annoying place called the internet? Tsk! Nowadays, artists of every possible subject matter, style, and media can find a niche in the massive audience that is the world wide web, making it an invaluable tool for artists. This is especially useful for those of us who work in very niche genres!

In particular, social media (or social networks) are a great way to quickly update your fans and to connect with other artists. Connecting with other artists can be especially motivating when we find ourselves alone in the art cave craving human interaction! Here are a few of my favorite sites which I’ve noticed the best results and that have also shown a significant presence of participating artists. These descriptions are based on my personal interaction on these sites, meaning that things may work differently for you based on your own preferences!

One must also remember that the key to social networking is to be social. Spamming your work and then leaving without interacting with anyone else is a recipe for fail on just about any social networking site (unless you’re just already that popular!). Social networks are not to be confused with specific online communities dedicated to artists, as opposed to social networks whose general purpose is socialization between all types of people. A rundown of handy art communities will be covered in a future article!

Twitter – http://twitter.com

You have 140 characters a post to say something meaningful, this short length making posts quick and easy to digest. Twitter lets you Follow others so that you can instantly see their posts, allowing you to keep a finger on the pulse of other artists and communities without the total distraction of instant messaging.

I don’t have the guilt of leaving Twitter conversations as much as I do if I have a popup message from a friend on an instant messaging system, which makes Twitter a nice compromise for those of us who may want to chat with others without getting completely buried by instant message windows. The only danger of this is how easy it can be to become addicted to checking Tweets! But that’s something to do while we’re waiting for paint layers to dry, isn’t it? I’d like to think so!

There are also hash tags (words that are demarcated by a # symbol) you can include in your posts which allow others to search by that topic, which allows artists to find other artists by topic. For example, some of the more popular art-related tags are #fridaynightartdorks and #wip. Start your own hash tag trend, share interesting links, and keep in touch with others instantly!

I love this site for the way that it helps me interact person-to-person in conversation with others in my field. I feel like I know these people and have already met a few of them at cons based on the fact we’ve chatted on Twitter beforehand!

As an example of Twitter’s amazing powers, besides helping to lead revolutions in other countries, I remember a past convention where I had aboslutely no artists to help me out with a panel where I needed folks to paint for charity. I posted on Twitter for help and word circulated through this digital grapevine, until I had more than enough volunteers to help my panel succeed!

To add butter to your toast, Twitter allows you a profile to add a link to your website and talk about your interests. What you list on your profile and who you Follow also fuels Twitter’s intuitive Suggested Follows system, which will automatically suggest other artists for you to Follow based on who you are already Following and their interests.

All in all, it’s my favorite way to discover new artists and interact online! You can also link your Twitter and Facebook accounts to mirror your posts, which leaves you more time for creating work instead of yacking on the computer.

Read on at Tweetable Art: 10 Twitter Tips for Artists for more great info!
http://mashable.com/2009/02/23/twitter-artists/

Facebook – http://facebook.com

I know people tend to hiss when they think of the inanity of Facebook, but I have to admit it’s become a central driving force in my business! I have a fan page where my fans can keep in touch with me directly, upload fan photos, and keep up with my studio announcements of new products and the like. I can also upload videos and photo albums here, making it the next best thing for those of us who may not have the resources to host our own websites yet!

Facebook gets pretty high rankings in search engines and fan pages also do not require fans to login to see your info, as you would with a personal Facebook account. It’s a great place to start your marketing efforts that is fairly easy to manage on your own. If you cannot manage it on your own, there’s also the ability to add multiple admins to your fan page.

You can read more about the differences between a fan page, a group, and a personal account at my article on the matter:
http://blog.angelicshades.com/2010/10/facebook-profile-vs-fan-page-vs-group.html?spref=tw

Blogspot (aka. Blogger) – http://blogspot.com

This is a great free site which lets you start your own blog, or online journal, where people can easily follow you if they have a Google, Yahoo, or RSS Reader. I keep up with many artist friends this way as well as professional communities where I can stay informed of events going on in my industry. Most artists keep journals to share their works-in-progress, chat about their inspirations, and share advice.

Another great advantage of having your own blog is that if your website isn’t updated regularly with new work (because you’re a slower paced worker like me), the blog can be a way to have a consistent source of new material to keep people coming back to check on you. Don’t want people to forget you exist, do you?

There are many online blog formats, but I’ve personally found Blogger to be the easiest to maintain with a vast network of connections throughout the web. If you don’t like that blogspot name in your url, there’s also a function to replace it with your professional domain name.

Check out these useful blogs on Blogger:

http://artorder.blogspot.com – Ran by Jon Schindehette, an art director with Wizards of the Coast (the makers of Magic the Gathering, Dungeons and Dragons, to name a few). As an art director, Jon shares his opinions on what he looks for when hiring artists, what artists need to learn when they’re breaking into the business, amongst other nuggets of wisdom! This blog also features interviews with working artists with even more insight into the business. If that wasn’t enough to make you tune in, ArtOrder runs Challenges where you are given a hypothetical assignment, entries to be judged by various art directors. It’s a great way to get your foot in the door!

http://muddycolors.blogspot.com – Maintained by a few of the industry’s leading artists (Donato Giancola and Dan Dos Santos, to name a few!) This is the blog to watch for advice from the pros, glimpses into processes, and other useful bits of info! The cast of artists is shuffled up from time to time to make sure there’s always fresh blood and enthusiasm on this blog.

For more info on why blogging can help your career, check out this useful article on “Why Artists Should Blog” by artist, Kirsty Hall:
http://kirstyhall.co.uk/2007/08/22/why-artists-should-blog/

Angela’s Shameless Plugging
If you’re curious about how I’ve set myself up on these networks, check out my social media links!
Angela’s Facebook Fan Page – http://www.facebook.com/AngelicShadesStudio
Angela’s Blog on Blogspot – http://blog.angelicshades.com
In the years I’ve been building my art business, these particular sites have been the most helpful for me. Have you found other social networks that have proved invaluable as an artist or creative professional? Share your experiences with us in the comments section!

Interview at Dark Muse


Hey, all!

Pointing you all towards an interview with me over at the Dark Muse Ezine – a new fantasy art magazine!! Learn about what inspired me to be an illustrator, the struggles of commission work, the rigors of self-employment, and the dangers of ‘big head syndrome’ (amongst other not so secret tidbits)!

 
The Dark Muse Magazine Issue #1!

My Written Interview (download link)
My Podcast Interview (download link)

Let Jay (the Magazine’s creator) know that you like it by leaving a comment on the magazine first issue page!

It’s a true labor of love on his part so let’s help him continue the tradition!

What is Artfire? An Artist’s Point-of-View

ArtFire - Buy Handmade - Sell HandmadeA few months ago, I’d never even heard of Artfire, but had already been a vested user of Etsy since 2008. Now after plenty of fiddling over at Artfire, I feel confident enough to talk about its usefulness for artists.

What is Artfire?

Like Etsy, Artfire is a community marketplace for handmade and vintage items who offers community forums, item collections, and groups to join. The main difference in philosophy being that Artfire allows you to plug external websites much more in your own listings and pages, unlike Etsy, which discourages such practices. The other difference is of course the fact Etsy is far more entrenched with greater press coverage.

Artfire is catching up, though! If their constant marketing campaigns, helpful articles, and numerous twitter accounts is any indication of how much they’re putting into making their site known. They also offer their members discounts at CHA (Craft and Hobby Association) and VIP discount cards at Joanns Fabrics (10% off regular and sale price items)!

Selling on Artfire

Much like Etsy, artists can post listings of items, sort them into browsing categories, and find buyers for their handicrafts. Where Artfire differs in this respect is that listings have no expiration date. A user must ‘check in’ at Artfire to keep their listings higher up in the search results, which weeds out the people who post listings and leave them there without maintaining them.

– Prints and Fabricated Art Items
Another quirk of AF I’ve found is that if you’re selling art prints, cards, or any other pre-printed open edition item utilizing your art, they have to be a run of 500 or less while Etsy hasn’t set a number, to my knowledge. This isn’t much of a problem for me, however, as I’d be happy to even reach that amount of sales per item!  With the number of open edition prints listed on AF, however, I suspect this policy isn’t heavily enforced.

– Seller Invoice System
AF boasts a pretty full featured invoicing system for sellers, including itemized invoices where you can check off each stage of payment, packing, and shipping as it happens with a field to enter an item’s tracking number. This number is automatically emailed to your customer when you enter it, making these invoices pretty handy for taking care of your customer all in one place!

– Feedback and Non-Member Buyers
One big difference between Etsy and AF’s way of handling transactions is the fact that AF also encourages you to do what you need to do to make a sell, meaning customers don’t need to have an AF account to buy! They can simply use AF’s shopping cart feature. This means you don’t get feedback or karma from the transaction, but that doesn’t seem terribly important on this site, despite the fact users can still leave detailed feedback on your shipping, quickness, item quality, etc. Because there’s no final value fee taken out when a sale is made, it’s easy enough to cancel the order and relist with no loss of money, should you have trouble with a non-paying buyer.

– Promotional Coupons

Another extremely useful feature of AF is the ability to create promotional codes. While you can do this on Etsy, Etsy restricts your coupon codes to only a certain percentage off or free shipping. AF’s coupon code functionality is more robust with the ability to tailor your coupons to a percentage off and free shipping, but also allows you to apply coupons to seller-defined studio groups and price ranges, the order total, or even specific items. Coupon codes are also another premium member feature.

– Other Useful Features
If you’re a user of Etsy, AF makes it easy to download your CSV file from Etsy and import all of your items with only a few tweaks required! This is a premium member feature, however.  You can also batch edit your listings, move them en masse to new categories, and take advantage of a detailed vacation mode that allows you to leave your items up, but auto-responds with your ‘away’ message. Unlike Etsy, which simply hides your items completely from listings until you disable it.  There’s also a ‘sales mode’ that allows you to discount everything in your shop at once.  Sales mode and vacation mode are both non-premium features!

Crunching Numbers

Another major difference between Artfire and Etsy is the fee structure. Artfire charges a flat monthly fee (I pay $5.95 thanks to a beta deal I got, but standard pro rate is $9.95 as of this entry) while Etsy charges 20 cents per listing for 3 months and takes 3.5% of your final sale’s value. If you’re hosting a large amount of items, AF can be really useful for keeping costs down each month.

As for sales numbers, I’ve noticed a greater number of handmade craft items and cards selling here rather than my prints and original art, but it’s still great to get the exposure on my artwork along with everything else. I have a feeling that as I grow my shop and become more entrenched in this community, these sales proportions will change!

Customization

One thing I absolutely love about AF is the ability to customize the color theme and style of our shop pages! I’ve included a screenshot of mine below. Most of the customization is, again, a premium member feature.

See my Artfire shop in action!

See my Etsy shop in action!
Final Thoughts

Rather than choose one community over the other, it’s easy enough for me to maintain both my Etsy AND Artfire shops with AF’s import feature!  The amount of sales I’ve made via both communities have made them well worth investing my time in and will only continue to increase their usefulness as another means of income the longer I use them.

Interested in joining up as a premium member at Artfire? Use my referral link! We’ll both get a free month plus be entered into a drawing for a free DSLR camera for both of us!♥

I’m also a member of the Artfire Fantasy Guild, so drop on in and say hello!  I’d love to see some familiar faces there.:)

Eventide Hijacked: The Artifice of Character

Coming to you from the fingertips of fellow fantasy enthusiast, Hayley E. Lavik:

Artist and fantasy writer Angela Sasser hijacks the blog today! Angela has hijacked the blog in the past to explore the overlaps between fantasy writing and fantasy illustration, and she’s back today to talk about dissecting fantasy characters with her cross-media point of view!

(Check out my guest post at Eventide Unmasked and join the discussion!)

Confessions of an Artist – Romance and Artists

It’s been awhile since my last entry in the ‘Confession’ series. We’ve talked about everything from storing art improperly to getting out of our artistic comfort zones.  Today…I’d like to admit that at one time in my life, I was intent on being the ‘crazy cat lady’.

You know the one. That kooky lady next door with eight cats, who has named them all for pop singers, knows each cat’s personality by heart, and will talk hours on end about them and their adventures.  In my younger days, I thought that’s what I was destined for, and, in fact, welcomed it. I didn’t need the distraction of a huge epic social life.  Chilling with a few close friends suited me just fine. I’m not trying to be selfish, so for the gentlemen who’s reading this, I will recommend https://girlfriendactivationsystemreview.net. don’t let the girl you like the most fall for other guys.

I had an education to finish and a career path in front of me.  I didn’t need the distraction of marriage, children, and the dedication of time and energy and the stress that comes with it all.  I considered myself pretty darn selfish, as was my right as a person with free will to be. I gave a verbal warning of “Beware, INDEPENDENT ARTIST” to just about everyone I dated.

I didn’t think there was a way to reconcile the alone-time it required to develop as an artist, writer, etc. while also being with anyone, ever.  The cats would understand me…, guys however? I wasn’t so sure about them!  I felt that most guys I dated didn’t deserve a gal like me, who was always putting her career ahead of the cutesy couple time that should have been filling up every second of my free time when I wasn’t in class or at work.  I did not need to call them to tell them I missed them because I had plenty to keep me occupied.  I had stories to write and masterpieces to paint, after all!  Most guys found this off-putting.  They deserved a ‘normal’ girl who could give them the time and dedication that they deserved.

Boiling all that down, being an artist (or a creative individual in general) requires a heck of a lot of alone time just to think, practice, and develop one’s craft.  This leads to a lot of hangups on both sides of the dating coin. The Artist, who is tortured by guilt because they’re a terrible person for making art instead of spending every moment with their Sweetie OR tortured by guilt for not wanting the American Dream (marriage, 2.5 children, and a house in the suburbs).  The Sweetie, who thinks that because the Artist doesn’t want to be with them every moment means that the Artist cares more about art than them.

Coming into my 9th anniversary with my Sweetie (celebrating this very day, in fact!), I’m happy to say that the years have a way of making us wiser.  We’ve both struggled with our maturing senses of self and what we want from life, both fought with our hangups until I’ve come to realize that Important Thing:

Despite it all, he is still here with me.  Even if we get frustrated, we are both still here trying our best to understand one another and make it work.

He does not judge me because I’m rambling about what exact shade of blue the sky is (Cerulean or Cobalt).  Most of all, he is behind me every step of the way, as far as pursuing my business.  He has learned not to assume that I will always put art over him, but rather that he is a vital part of my happiness and well-being, a living part of my inspiration.  We’re a team, just as I’ll never judge him for comparing the dropped frame rates of consoles games versus PC easy slots  games.

Maybe one day we’ll make a family?  Maybe not.  I’m glad to say I am no longer judged on the prudence of such a choice, at least not by him.

One should never start dating a dedicated Artist with the expectation they should try to take the Art from them or belittle an Artist’s fascination with creation. It’s an essential part of their being. To make them any different is to change what you probably loved about them in the first place.

Happy Anniversary, my Little Kaio!  I do hope you like cats….;)

Inglourious Artests

(For in-joke reference, see Inglourious Basterds)

Today, I am grumpy and thought I would share.

What makes me grumpy?  I am not in the studio.

Why am I not in the studio?  Because as a one-man business, I’m doing business upkeep instead.

What business upkeep might that be?

  • Taxes – I do them in Turbotax myself because I am hard-headed and don’t want to pay someone else to do essentially the same thing as going through a step-by-step program that walks you through them. (Just my opinion..probably wouldn’t recommend this course of action to folks not comfy with a computer and lots of tedious reading.)
  • Gallery Setup – I recently bought a space in a local gallery, meaning I’ve had to fill it with signs, frame & hang work, take inventory, and any number of endless list of things just to make it presentable.
  • Filing Receipts – This goes hand in hand with taxes. Got to keep good records of your expenses and income!  I use Quicken to keep track of my cashflow and record receipts.
  • Making Phone Calls – As much as I’d like to think I am SO awesome that people will come to grovel at my feet and offer me opportunities, I’ve spent much of my time on the phone lately setting up book signings, repeating the same marketing spiel over and over.
  • Updating Website and Shops – Entering products one by one, picking categories, uploading product images, and all that fuss are required for marketing my work on Etsy, Artfire, etc.  This tedious activity is the sole flagship of my online sales, meaning there is no escape from doing this duty!

There are times when I am willing to trade a kidney if I could have someone do this crap for me so I can spend more time in the studio. Alas, no one has taken me up on that kidney offer!  Alas again, this was my choice to run a business and be a micro-manager of every facet, therefore there’s no one to blame but my evil twin, Mangela!

If there was a time I was thinking on how awesome it would be to draw ‘pretty pictures’ all the time and bring the enjoyment of sexy otherworld creatures to be adored the world over, that time has passed!  Running a business requires just a pinch of shameless self-promotion with a dash of evil.

Evil being the thought of preying on people’s impulsive spending tendencies to make a sale (IE. the acquiring of a credit card terminal to persuade those with plastic money, for instance), of convincing them they need things that they really don’t (IE. my pretty pictures of stuff). Evil being that undercurrent in my thoughts, no matter how small, that leads back to how I can help promote myself.  Evil being the realization that, yes, the purpose of any business is to make money, in addition to anything sprang from morality and inspiration, that drives your urge to keep waking up every day and doing this thing called a business.

So, balancing a bit of wickedness with all this pretty talk of ‘doing what we love’ I’ve talked about on this blog!  (And I do love this, for all that I purport my grumpiness).  I will keep creating (when not upkeeping).  I will keep drawing sexy otherworldly pretty things because I damned well want to.

But first, gotta update a few more websites…

….Kidney, anyone?

The First Book Signing

Phew! The h’orderves have been devoured and the bottles of wine re-corked. The first book signing is done!

See more pics at my Facebook album!

Many thanks to Artworks on the Square for hosting this release party. We had a great turnout of about 40 or so people! I’m happy to report there were few crises involved, outside of baking a last minute tray of pigs in blanket an hour before setup and temporarily losing the key to the cash box.

There was also an incident with an escaped flying mattress, but it was not involved with this particular event.

All in all, pre-book signing jitters were unfounded and I had such a blast talking to so many like minds and old friends.  I can only hope the next one (which will be minus the party favors) will still be as successful!

It’s still so surreal to think my book is finally out there.  I had to go to the book store and confirm it was there sitting on the shelf awaiting the hands of another artist.

I cannot wait to see just how far this inspiration can spread!

If you end up buying my book, feel free to let me know how you enjoyed it, what else you’d like to learn, and of course, to share your wonderful creations with me! You can add photos to my Fan photos on Facebook here.

Hope to catch you all at the next signing!

Things I Learned:

  • 2 small platters of catered food do not feed 40 people. Lesson learned! Note also that pigs in blanket cost half as much and make twice as much as the precooked stuff if you make them yourself. Yummy! Recipe linkage. Also, petit flours are always the first desserts to go.
  • Offer combo deals. It’s ridiculous to think my calendar costs more than my book because of it’s low run, custom printed nature. So, those who bought the book got a $5 discount on the $25 calendar. (Thanks for the suggestion, Vicki!)
  • Cardigans make me feel smart!  They seem to be proper authorial attire and are quite comfortable.
  • Found a great source for bookmarks!  They were approved, printed, and shipped within 2 days of ordering with someone calling me on the phone to inform me of their progress at each step! Thanks so much to ladyprinting.com! I was able to get a small amount of 2×7 bookmarks without a setup fee, like most of the other places I looked at.
  • Found an equally awesome source for tassels (eBay seller: Purpledoug1959) and vinyl bookmark sleeves (www.clearbags.com)
  • People really loved the free bookmarks! Going to keep handing these at conventions and other signings (minus the vinyl sleeves and tassels).  They’re much less expensive than my grand plans to make custom leather bookmarks to give out.  People love items they can use and having my website at the bottom means they’ll have a constant reminder of where to find me at.
  • Last (but not least!), with any signing, I am there to sell something I believe in! I know my product is awesome, that I’m sharing something worthwhile, regardless of the amount of people who show up!  Advice to live by from my darling bosom friend, Hayley E. Lavik.

Post-Con Aftermath Procedures

Quick! Duck and Cover! Roll on the floor! No wait, I’m talking about what to do in the case of finishing a convention, not a disaster (though the two can be easily confused). Right now after doing a few conventions in consecutive order, I’m home, finally caught up on sleep, and deciding what should be done first now that I have a small break before the next event comes along.

Cleaning and MORE Cleaning

First, after cleaning up the disaster zone that is my bedroom turned office and studio, I lay out all the collateral I’ve picked up (or had left for me at my table) from other artists and convention pluggers. I’ve been trying to do this right after cons since my goldfish memory will insure that if I do it later, I’ll have no idea why I even saved that artist’s card or what the event I’ve been invited to was about. Most of the time, events are time sensitive as well so it’s best to be right on top of those! I can’t count the number of people at AWA and DragonCon who handed me flyers to things that were within the next couple of months OR who had cutoffs for vendor singup that were rapidly approaching.

Business Card Pet Peeves

Just a note about business cards for artists. I personally hate the heavy gloss covered or plastic kind I can’t write on. I tend to write a little note saying where and how I met someone along with any other useful info right on the business card itself, so this gloss varnish thing, while pretty, is annoying for me. Also, I will probably throw away your card unless I picked it up for a specific reason or like the art on it. Sorry, but this is just a harsh fact of life. I just cannot keep up with the piles of things that accrue after each event. Anything useful, I file in a business card holder or a file in my filebox dedicated to flyers for events of interest.

Even if I do throw away business cards or event flyers, I try to keep a record of the interesting/important ones in an Excel spreadsheet noting where and why I took an interest in any particular card/flyer/etc. I also have a large list of bookmarks in my internet browser where I sort the websites of artists and conventions. Keeping records of contacts in Excel also helps me avoid papers piling up, a MUST when you don’t have a huge space to work with!

Follow-Up! OR ELSE!

Following up with other artists and events is also a must after each con! This is the time I contact people to thank them for stopping by, especially those who offered to exchange services, collaborate on future projects, or to network beyond the scope of the one con.  You never know when you might see each other in the future, which is highly possible, especially in local circuits. It’s always good to make friends at events especially if you run into trouble later and could use a helping hand.

Trading is Okay..but…

A note about trading between artists at cons. I don’t generally do them unless I really genuinely like your work. Your work could be wonderful, but still not the kind I like to collect.  In my opinion, one should never force a trade on another.  It is very rude. I’m more likely to gift a piece to someone I admire rather than to ask for something in return, though a gesture of appreciation would never be turned down, of course!  Politely asking for a trade, being sure to say that it’s acceptable for you to refuse, is one thing that is totally acceptable, but shoving your print at another person and ganking one of theirs before asking is unacceptable (and yes, this HAS happened to me before).

Tax Time! Not as fun as tea time

Moving on, I try to take care of my taxes during this period by taking a percentage for self-employment tax out of my sales and putting it into Savings, where it can accrue interest till tax time.  This is also the time for filing receipts in Quicken and filling out one time MISC EVENTS form Georgia requires for any events where you are a vendor.  I like to send this out along with a check for state taxes owed so I don’t have to worry about owing the state at the end of the year or about my goldfish memory forgetting that I owe the state.  I  store my con-related receipts in their prospective convention expense and income in envelopes marked with the name of the convention and the event’s dates.

Inventory Check!

THEN (you thought we were finished?) I make sure to go through my inventory and make sure all the numbers match the quantity of each product in my Access inventory database. With the craze of conventions, its easy to sell something on the fly and lose count of what you do have in stock.  You mustn’t forget to do this or you could end up in trouble with last minute restocking, especially if you run multiple stores online that need to be continually stocked!  Even moreso if you are penalized for being late on shipments, like you are if you have a shop with Amazon!

Almost Theeere!

Once cleaning, follow-up, tax pre-prep, and inventory maintenance are complete, then it’s generally back to ye olde grind for me!  I’d love to know how my procedures differ from others, especially since this is a rather new thing for me! I am sure I will grow and change what I do after each con as the years pass, as well.

What do you guys do for after conventions?  Do tell!