Month: September 2011

Anatomy of an Art Fair Display Part 2

(Continuing Anatomy of an Art Fair Display Part 1, which featured the main items involved in an art display setup. Now for a closer look into the nooks and crannies of the display!)
 
 
 

9. Curtain Hooks – I used curtain hooks to support my framed pieces. Be sure to get the ones with the super sharp ends! I was not happy to find the first batch of hooks I bought were the blunted kind, which equaled much cursing and trying to stab a carpet with a blunt object and failing. ($2 a pack at Lowe’s)

 
10. Rotating Counter Rack – Great for the display of small prints or greeting cards and you can put a little sign on top. This particular rack has been with me for years now and has survived! ($35 at Displays2go)
 
11. Portfolios – I used an Itoya portfolio to display my large prints.  For the art cards, a simple trading card album worked well! ($5 – $11 at Hobby Lobby)
 

12. Print Bin – Actually a collapsible file box. Bottom comes out and it folds down, making it much easier to transport than my solid heavy print bin.  I’m thinking of replacing this with a much more rustic looking woven rectangular basket from Lowe’s (which is advertised as ‘closet storage baskets’). ($10 at Walmart)

 
13. Necklace Forms – I prefer the white ones as they show lint and dust less and my jewelry stands out against them. ($12 at Joanns, Hobby Lobby, and Michaels.)
 
14. 3 Tier Rotating Rack – These racks come with three levels of hooks which are great to display small items like bookmarks, keychains, earrings, and bracelets.  You can adjust the level of the tiers or remove them completely.  ($26 at Store Fixtures, USA)
 
 
 
15. Mannequin Head – This head came with pierced ears, making it great for displaying jewelry in addition to masks!  ($26 at Store Fixtures, USA).
 
16. Minion (aka. Mom) – Art fairs are sooo much easier if you can trick someone into working for you in exchange for food!  That way you can actually use the bathroom without having to burden your neighbors with watching your stuff while you run as fast as you can across the street to the poddy and back.  Minions also make load in and load out 200 x easier. (Priceless! I love my mum.)
 
17. Director’s Chairs – My family was already using these to stake out sporting events. They fold up for easy transport and are much more comfy than plain folding chairs.  The drink holder is handy as well if you don’t want to put your cup on uneven ground or on your table with your art. I think we got these chairs at Sam’s Club, but I am unsure.
 
18. 3 Tiered Plastic Magazine Rack – Great for books, prints, and anything roughly 8.5×11 in. shaped! ($30 from displays2go.com)
 

19. Visa/Mastercard Sign – A simple plastic sign used to notify customers that I take credit and debit cards. I printed it off on cardstock and slipped it into the stand. You’d be amazed at how comforted people are to know that you can accept plastic money! Many people don’t carry cash anymore, either because they prefer not to or because they’re trying to limit their budget. Accepting cards is a good way to be that evil influence prompting people towards impulse purchases. That sounds bad, but hey, it’s true! ($5 at Walmart or Staples)

 
20. Business Cards – Always ALWAYS have plenty of these on hand for customers (or for trading with your neighbors!) Networking is one of the biggest assets of actually venturing outside of your art cave and attending events!  I usually buy mine in 1k bulk packs from Vistaprint when they have special offers. They usually toss in a free pen or ink pad too, just watch that you don’t click to confirm any subscriptions during their lengthy checkout!  I hear redtagprintsale.com has some nice prices on biz cards, but haven’t tried them yet. (Roughly 10 cents per foil stamped card at Vistaprint.com)
 

21. Crushed Velvet Table  Cloth – This piece of material has been with me from the very beginning! It’s actually just an oversized piece of crushed velvet I got at the store when it went on sale. I’ve used it as a backdrop when photographing crafts, as a backdrop for hung pieces, and also as a way to cover up my table when I leave and don’t want people to be tempted by what’s left underneath. (Approx. $3 a yard on sale at Joanns Fabrics)

And that’s all for now!  I’m curious to see how my display will evolve over the next few events.
I’ll be sure to let everyone know once it has leveled up!

Back to Part 1

Anatomy of an Art Fair Display Part 1

So now for something completely different!  With the art fair season nearing and so many folks expressing their thanks for the usefulness of the Evolution of an Artist Alley Table posts, I thought it high time to post my art fair diagrams!

Mind, that this display is my very first setup and will probably change down the road as I learn, improve, and add things. Let this journal act as a record of where I began and hopefully as a tool for others looking into selling at fairs!

You might recognize some of these items and descriptions from the Artist Alley diagrams because I totally believe in re-using things where possible.

My first fair on Fayetteville’s courthouse square!

1. EZ Up Tent – This tent is a great first tent for those who don’t want to spend the $1k that most of the Craft Huts cost!  It can be set up by one person, is white (as per most art fair requirements), and fairly easy to transport in its included roller bag.  Here is a video on how to set it up with one person (because I didn’t find the included instructions very helpful).  Be warned, however, as this tent is light and is known for blowing away and wreaking havoc!  I snagged some velcro weight bags which you can fill with sand or gravel and that strap to the poles so people won’t trip over them. ($200 at Sam’s Club)

2. Retractable Vertical Banner – A pricey item, to be sure, but the fact I don’t have to carry around a big pvc pipe set nor have it taking up space in my car makes this item well worth it! This vinyl banner pulls out from and retracts back into a spring loaded base that is about as big as a tabletop easel and very lightweight. I’ve lashed it to the tent pole using velcro straps so it wouldn’t blow away. Mine was printed by my brother’s sign shop. ($300 at Graphic Signs Atlanta for stand with metal base. $100 for cheaper version at Staples)

 
3. Propanels – After much debate over whether to get carpet panels, roll up mesh panels (which are about half the price), or to jerry-rig my own from something, I decided to go all-out with Propanels. Mesh panels, while collapsible and therefore more transportable, were still about $1k after all was said and done.  I also can’t use mesh panels without the support of the tent’s rafters, whereas Propanels can stand on their own, making them useful for any cons or shows I do without a tent. The ‘knock down’ variety of panels pictured here can be split in half and transported far more easily than the full panels, even if I’m still having trouble fitting them in my teeny hatchback. ($2k from Propanels.com for the Booth A setup with Knock Down Panels plus required hardware. I owe my family favors for the rest of my life for this one. Ouch.)
 
4. Tables with Table Cloths – The two small display tables on the left of the picture are actually tail gating tables bought from Big Lots for cheap which fold up and have an easy carrying handle. They were super light, however, so I had to weight them down with objects on top. The table cloths were just scrap bits of material thrown on last minute, I admit. The larger table on the right is a white plastic table bought from Sam’s Club that folds up and can also be carried. It is a bit heavier than the tail gate tables and doesn’t really need to be weighted down. ($20 – $30 at Big Lots and Sam’s Club.)
 
5. Easel with Signage – The stand up easel was purchased at Joanns Fabrics and is just a simple cheap wooden one without any bells and whistles. The sign was printed on foam core by my publisher and was eventually replaced in this setup with a piece of framed art instead. I’m fairly sure you can get foam core signs like this at Kinkos or other printing places. ($10 at Joann’s Fabrics)
 
6. Folding Canvas Print Bin – This is the medium sized print bin available from Dickblick.  Prints ranging from 11×14 in. to 18×24 in. look best in it.  I noticed most people would stop and flip through it rather than venture into the tent. Note to self – MOAR flip through bins for people! Folks looove to browse through them for some reason. Folds up for easy transport. ($25 at Dickblick.com)


Stuff I forgot to include –  The Carpet – I like the idea of a carpet in a tent. It feels so much more cozy, as if you’re walking into a little shop!  It also made the ground a little more even for customers to walk on.  We also used it to lay items on while we were setting up so they wouldn’t get muddy.  My family picked this up in a flea market in Saudi Arabia years ago so I have no idea how much it costs.
 

This entry is going a bit long, so I’ll be breaking up this grand monologue on art fair display into parts.

Stay tuned for a closer look at the particular display items nestled within the tent next time!
 

Confessions of an Artist: Touching Down to Earth

I started this blog 3 years ago in 2009 to document what I hoped to be a successful journey into publication, an art career, and to aid my fellow artist at the same time. After so long, I’ve finally sat down to re-assess where I am, how far I’ve come, and where I’m going as it pertains to my current career goals.

It’s important to stop sometimes and be honest with ourselves about what’s working and what’s not in business, because in the end a smart businessman needs to do this or you have no business at all if it’s not making any money. It is true that passion is key, but if you’ve made your passion your business, you still have to acknowledge these sorts of things or risk wasting a lot of time, money, and willpower by ignoring problems you could solve if you could just touch down to earth every once and a great while. So here goes…touching down with one finger!


What’s Not Working (Because I prefer to end this post with the good stuff)

The Amazon Webstore – A couple of years ago, I jumped headlong into the webstore solution because I really truly believed in Amazon as an effective marketplace for artists. I took a gamble and put up a good deal of my own money to buy UPC codes and pay the store’s monthly fees. It started out great at first. The shop was paying for itself and provided a great way for me to professionally present my products.

But upgrades do not always equal improvements and the system really went downhill for me after the first year. When year two rolled around, I only sold perhaps a total of 10 or less prints in an entire year? I don’t know what happened, but for something I was shelling out $60 a month for when all the fees piled on, I lost a lot of money. I canceled it last week even though the fact I’d put SO much initial cost and effort into the setup made me hesitant to do so. I’m only just now beginning to move my entire store offerings to Etsy and Artfire .

Sometimes we gamble in business and sometimes we roll Snake Eyes. (Expect the full story of how Webstore fails in a future blog entry).

Conventions (Both Attending and Mailing In) – I attended or mailed in to at least 20 conventions in the past couple of years, but honestly?  My average profit margin after expenses was about $20 aka. a complete waste of time.  The only convention I’ve ever done consistently well at has been DragonCon. I won’t be doing cons anymore, minus the few I know have worked for me in the past.  If I do attend, it will probably be as a con-goer/art agent and not a vendor.

I am moving on instead to targeting art fairs where I can sell my crafts or book fairs where I can sell my books.  The only conventions I plan to attend from here on out are ones that line up with my career focus (ie. Illuxcon, Spectrum Fantastic Live Art, etc). I feel they will be more worth my time and help me focus on building my career rather than pandering prints at places that just aren’t working out.

Prints – Speaking of prints, they just don’t sell for me. You would think they’d be the staple of an artist’s income, but they are not (at least not me). People’s walls are full?  Perhaps I just need better art?  Or lower prices?  Perhaps Webstore sucked my print sales into the void along with Jimmy Hoffa?

Whatever the cause, other things (craft items, post cards, etc) are selling far better in recent times.  I’ll probably still have prints for sale up at my Etsy and by request, but they’re not on the top of my list of things to put in my shop anymore.

Illustration as a Career – I have tried and tried to find art reps, have sent out to all the major Fantasy/Scifi publishers who accept art submissions, have sent inquiries to licensing reps…but have met rejection or silence or automated emails each time.  This is not whining, but merely a statement of results. I know full well what I would need to do to improve to meet the demand (ArtOrder is especially helpful for educating artists in this respect), but I find I just don’t have the motivation anymore.

Frankly, I have found myself terribly bored with illustration after these couple of years. I just don’t think I have what it takes to be successful in this route because I find the current trends that are selling terribly boring. The best among us can find a way to add their own unique flair to the trends, but I just can’t seem to get myself motivated.

You have to be willing to combine the passion for the arting with the passion for what sells and I have found that even though I have a list three miles long of ideas I could try to license, I am not excited by them nor am I motivated to resubmit to the selfsame companies I submitted to before with the current work I have. I want to be challenged, I want narrative, I want engagement, and most of all I need to improve as an artist to get where I want to be.

And that is why I’m considering a change of career focus from illustration to concept art.  Funny enough, close friends who have known me for years are confused as to why I haven’t done this the first time round.  Looking back on my most successful works, they are the ones that are character-driven or involve character design in some fashion.  I’ve collected concept art books for years. I’ve always found the most fascinating part of movies and video games to be the art books and concept art development diaries. I have my reasons for having not ventured into concept art from the outset, but that’s a whole other blog entry altogether!

Money – In the end, it all boils down to the fact I am not making near enough money to support even a small apartment. The job hunting has begun and so has a push to focus on freelance means of income in the meantime (commissions, crafting, and content editing, anyone?).

What IS Working (Just when you thought the ‘not working’ section would never end)
Being Published – Angelic Visions has been a great source of pride for me, even though I never would have thought an art book would be the first thing I was to write (I had planned to pen my own fantasy novel in the wee hours of the night first).  My royalties from this book have been sobering, as it’s only just made back my author advance, but more sobering is the statistic that an author needs an average of at least 20 books to survive off royalty checks alone. This book is not going to make me rich and famous, but it’s an accomplishment that makes me feel I am capable of so much more if I set my mind to it!
Etsy – Thanks to Etsy’s Shop Stats dashboard, I’ve been monitoring marked improvement in sales from a meager 5 orders in 2009 to 30 so far this year. And that has been without promoting Etsy that much. Now that it’s my only shop front after Webstore’s recent demise, I expect orders to go up exponentially. I’m focusing on revamping my shop now and plan to build a wholesale orders website to match it soon, as that could be a nice consistent chunk of income, if I play my cards right. Go figure that Etsy also gets 4 times as many pageviews as my website or Webstore ever did.
Networking – The one good residual of conventions has been that I have been able to meet and connect with so many wonderful and inspiring artists! Mack and Linsner probably think I’m a stalker by now, but it’s been great to meet them and find them a familiar face in this or that event. Meeting other artists keeps me sober to the fact I’m not alone in this ‘fool’s errand’ people call art and drives me to improve and succeed. I’ve learned so much from meeting others, both about technique, running an art business, and keeping motivated.
Crafting – I turned to leather and jewelry crafting as a means to de-stress from the burnout I was feeling.  While my art and prints sat there gathering dust not selling, these craft items began to sell consistently. (A good thing, too, or I’d be buried in butterfly keychains and masks!).  I’ve had multiple boutiques come to me asking to consign or for wholesale rates and, best of all, it is something I can do without being sickeningly bored! The slice of the swivel blade and the tedious painting of insect markings is a meditative exercise for me.
Funny how we stumble unexpectedly on passions.  My dad was a leathercrafter in his younger days and I suspect I absorbed some of that passion somehow.  I don’t plan on making crafting my long term career, but as long as it’s bringing in some income, it’ll help me out while I’m seeking out that paycheck work to make ends meet.
In Summary – Skimming out what’s not working, focusing on what is. Hoping my experiences help anyone else out there who might be considering a similar path.  Good luck to us both in this roller coaster called being a ‘creative professional’!

DragonCon 2011 Con Report

Finally! I am sentient enough to write a blog post about DragonCon!  This year was my most work-intensive year yet, despite the fact I didn’t have to man a table.  It was so wonderful to meet old friends, fellow artists, and attend many cool panels!  It made returning home to a backlog of work after all the fun that much more difficult.

My panel on E-Marketing for Artists 101 that I gave during the con is now available online for your viewing pleasure.  It was my first time giving it so I was pleased to be applauded at the end. Next time, I’ll be sure to include even more info based on the crowd’s great suggestions!

I decided to be over-ambitious and do a mixed media display of new digital paintings, jewelry, and masks to reflect my new skillset from the past year.  I’m happy to report I sold half my masks and jewelry and even a couple of framed pieces!  This year was the best I’ve done with a Gallery panel at DragonCon, though Print Shop sales remained lackluster.

Now for a tour of my panel! (See more pics of my gallery this year here).

 
Things I Learned
(Because you always learn something new with every con. Even if you’ve been attending for years.)
  • Mailing labels are your friend! Instead of wasting business cards by using them as title labels, a simple design printed on a mailing label looks even more snazzy AND saves me money!
  • Plastic Sawtooth Hangers look way better than using binder clips on your images (and doesn’t risk creasing your art/bag). The downside: Once they’re stuck on, they’re on for good.
  • Gatorade. The cure for hangovers, nausea, and walking multiple blocks in 85 degree Georgia heat in a corset!
  • What sold this year – DRAGONS (Derp moment on my part as this never occurred to me. Especially for an event like DragonCon), masks, jewelry, and my darker angel pieces.  Seems my craft items are staying my money makers.
  • When giving an hour long panel, drink plenty of water (or Gatorade). I was hoarse for a week after because I rambled the whole time at my panel without sipping any liquids.

Personal Stuff
Being able to wander the con and attend panels was great this year! I learned how to make items out of hardened felt, which opens up a whole new world of crafting for me. I also attended a panel on peasant fashion in the 1650s, which was great cultural fodder for my novel writing research.
A butterfly lady sketch
from Stephanie
Pui-Mun Law.
I also got to yack with Stephanie Pui-Mun Law and, in what’s becoming my DragonCon tradition, purchased her latest Tarot book, The Tarot: Minor Arcana!  Stephanie did a lovely sketch on the inside cover before my eyes, even with my rambling distracting her. Thanks so much for the gift of inspiration, Stephanie! Can’t wait to really dig into this tome. A flip through has already revealed tons of crows, swords, sparkly bods, and awesomeness! It will be good inspiration and motivation for me to get going on my own Tarot project, once I finally sort my direction out.
After two years of saying ‘I might go’, I finally attended David Mack’s charity body painting event hosted at one of my favorite joints in town, The Shakespeare Tavern! There was much talent packed into one place and also organic strawberry beer to be had.  David also signed my present of a rare Scarab figure from a friend, which was the source of much happiness.
I was also free to wander around snapping pics of costumes this year. You can see my meager collection of costume photos here!  If you want to see videos of my friends and I being stupid at the Night at the Aquarium event, check out Derpy Eels and Rockout Fish videos.
I’m not so sure if I’ll be able to make it to DragonCon next year with other events like SDCC and Spectrum Live Art tempting me, but after the success of this year, I’m definitely going to try!  Till next time, guys!  I’m already plotting a costume.