Category: advice

Strategies for Combating the Deadline Beast


Lately, I’ve come down to the wire on a project of mine. I’ve got a week to get 6 more pages of illustrations done, a tutorial, and a painting for said tutorial. The Dr. Pepper is running freely in double doses and I long for Starbucks, which was almost single-handedly responsible for helping me survive a horrendous final quarter of grad school full of exams, portfolio reviews, and work, work, work. Now, it seems when I’m down to the wire, I always turn to that luscious brown fluid and its delicious boost of energy.

Random FYI: Did you know that Starbucks coffee contains twice the amount of caffeine of normal coffee?

But, really, is that the best strategy for making sure you beat your deadlines? I have always wondered this. Time management is, of course, a given, but even then, sometimes you’re just left without enough hours in the day to finish that chapter, that painting, or that report by the time your deadline rolls around. Coffee has been the old mainstay, but drinking too many caffeinated drinks can cause headaches, crankiness, and nervousness, which are not always conducive to getting work done.

So here are a few strategies that might work which DON’T involve ingesting enough caffeine to kill an elephant:

  • Keep your blood sugar steady by eating high protein or sugary food. Natural sugars like apples and fruits are healthier, but candy is definitely quicker.
  • Take a 15-20 minute catnap, depending on your preference, is just long enough to give you a little boost without tempting you to stay asleep. Personally, I have to take hour catnaps as it takes me 30 minutes to get to sleep. Da Vinci is reputed to have taken power naps in lieu of a full night’s sleep, but let’s admit it, the man was superhuman if that’s true!
  • Sit and meditate for 10 minutes. Take deep breaths and clear your mind. I normally do this by sitting out in the grass of my front yard under the sun and just enjoying the tickle of grass against my bare feet and the warmth of the light. It’s more refreshing than you might think!
  • If you start to nod off, make yourself get up and dance or take a 10 minute walk to get your blood flowing again. Jog up and down the stairs a few times, if there’s nowhere you can take a walk at.
  • Find something to laugh about each hour. I find that YouTube is great for this and I’ve created a whole list of favorites of stupid things that make me LOL. It keeps the mind stimulated and if you’d rather do something productive for a laugh break, try watching some of the awesome art tutorials that are on YouTube. Watching tutorials not only stimulates the mind but may inspire you to get working again.
  • Plan a reward for when you pass a milestone in a project or finish it. The thought of a light at the end of the tunnel, such as a nice relaxing lunch or dinner, a yummy dessert, or your favorite movie, can be a good way to motivate yourself.
  • Play loud music. Bush, Disturbed, Nickelback, A Perfect Circle, Three Days Grace, Finger Eleven, Nightwish, and Nine Inch Nails have been known to serenade me through the wee hours of the night when it begins to get too hard to keep my eyes open (or when I’m trying to work off of too few hours of sleep the next day).
Those are just a few of mine. What are your strategies for beating back the pesky sandman?

Confessions of an Artist Part 4

On the last “Confessions” post, we talked about the merits and downfalls of tracing. Many of you revealed that I am not the only one to start out in art with early tracing books. It was also interesting to hear about how I am not the only one to suffer Dragonball and Sailor Moon anime influenced phases. I do wonder sometimes what the next influential phase of infectious art styles will be for the future generations of artists? Perhaps Avatar: The Last Airbender, Naruto, or Inuyasha styles?

This week I’d like to make yet another confession.

I have only in recent years learned that piling artwork under my bed is not the best practice for storing original art. Even worse, there was a point during my high school days where I was storing art with….cardboard and plastic wrap. Yes, the plastic wrap from your kitchen. (Don’t try this at home, kiddies!)

Oh sure, it is easy when we start out to believe that art is just for fun, so why not toss it under the bed or on the next most convenient pile on your desk? It will be fine until we dig it out again, right? Eventually, we graduate to stuffing them in trapper keepers and accrue piles of shiny notebooks, folders, and trapper keepers with papers sticking out of them. Things like pH balance don’t exist for us when we’re young and naive and, like our art, we view ourselves as immortal. The art will always be there when we need it.

I learned my lesson the hard way when I went to dig out old work, seeking something to display for a student show, and found that most of my work was yellow, stained with cat puke, or torn and ripped at the corners. Lesson being, don’t store your art under your bed if you can help it. So, I’m here to implore you to please, as early as possible, form good storage habits for art if it really means something to you.

Some basic things to remember for storing your art properly:

  • Paper, especially newsprint, is prone to yellowing. Store it out of the sun where possible. Use higher quality thicker paper like Bristol board or illustration board when you can instead of cheap drawing paper from drawing pads which is easier to damage. Drawing pads are great for practice sketches, but higher quality paper will make your masterpieces last longer.
  • Masking tape, scotch tape, and certain types of mat board contain acid, which can cause staining and yellowing. General rule of thumb: If it’s physically touching your artwork, it needs to be acid free (archival)!
  • Cardboard is NOT archival unless you special order archival backing board or cut your own backing from acid free board.
  • Certain media such as pastel, charcoal, and color pencil need to be sprayed with fixative to preserve their color and to insure that they do not rub off. Acrylics do not need to be sprayed, though they will benefit from being sealed with a protective layer of varnish. Oils, on the other hand, require a layer of varnish to set the colors.

Some simple storage solutions for your art:

  • Storage & Display Portfolios – Buy storage portfolios instead of trapper keepers. I recommend Itoya portfolios. They are fairly affordable and come in multiple sizes to suit all needs. Their pages and mounting paper are archival/acid free and the portfolios look tons more professional than your shiny hot pink Lisa Frank trapper keeper. You can also customize the spine to show your name by sliding the paper out and replacing it with your own like this.
  • Carrying Cases & Large Portfolios – Storing larger work over 14×17 inches can be problematic. If you can store them in a carrying case portfolio or keep them in their original art pad binders, that is better than piling large work loose somewhere where they are easy to damage. Another alternative is to properly mat and frame the large work and hang it up on the wall
  • Plastic Bins & Paper Copy Boxes – Storing larger framed work can be tricky. If you can’t put it on the wall, it is best to store frames upright in copy paper boxes or large plastic bins with protective styrofoam sheets or cardboard in-between. If you stack your frames with protective sheets between, just don’t stack them too high or the weight could damage the frames on the bottom. For additional protection, you may want to wrap each frame individually with bubble wrap. Most times, you can go to large stores like Sam’s, or other department stores, and get handy cardboard bins or paper copy boxes for free or low cost.
  • Plastic Storage Drawers – For storing smaller framed works and stacks of portfolios, you might want to invest in good plastic storage shelves. I prefer shelves which have closed walls as this helps to keep dust from gathering on your work. Be warned! Don’t skimp on buying good plastic shelves, as the cheap ones will bow and are only useful for storing very light objects. A general indicator of a good quality plastic storage unit is that the plastic is opaque instead of clear.
  • A Good Plastic Bin
    A Bad Plastic Bin

My Home Setup

Just about all of my supplies and materials are kept in the opaque plastic shelves on the bottom with lightweight portfolios, mailing envelopes, and small originals kept in the crappy clear drawers sitting on top of the ‘nice’ plastic shelf. I still have art piled under my bed, but it’s generally the stuff which I don’t mind being damaged or it is still snuggly attached in its original art pad.

I have tons of copy boxes and over the shoulder carrying case portfolios in my room and basement which store framed art, scraps, large art, and other supplies. My setup isn’t perfect yet, as my large canvas work still sits relatively unprotected and leaning against a wall, but it’s a start!

My final word of advice is to start storing your stuff properly as early as possible. You don’t want a possible masterpiece to be ruined by carelessness and trust me that cat puke is the most horrible permanent yellow you will ever see.

Those of you who are already practicing good habits, how do you store your art? Do you have anything to add to this list of suggestions? Feel free to share photos of your storage space!

Are You a Sellout?

Every artist hears this at one point in their development. The worries of becoming what others call a ‘sell out’ enter into our artistic lives much like the recognition of what death is for children who are innocent of the pain of such knowledge.

What is a sellout, exactly?

According to some who are too free with the term, it can be the fan artist, the merchandising artist, the faerie artist. The term sellout is attached to many types, particularly certain genres like fantasy.

sellĀ·out (slout)n.One who has betrayed one’s principles or an espoused cause.

That is the dictionary definition of the slang, but I have heard this term thrown around for something as simple as drawing fan art, which is a gross misinterpretation. If you draw something like fan art, or any form of art, and enjoy it thoroughly, why should this be labeled negatively? Why should our enjoyment of art be ruined just because what we enjoy drawing happens to be popular?

I have also heard this term thrown at artists who have reached a level of success where their art can be found in popular venues on a variety of products. Amy Brown and Thomas Kinkade are two of the more hotly debated artists considered ‘sellouts’ by many.

Amy Brown is an artist most popularly known for the stripy socked variety of fairies which are featured on an endless amount of products, from journals to candles to stickers and beyond. The question of whether she is a sellout because she has found such a successful niche is not the important one. Rather, the question should be, does she love what she does? Even if she doesn’t, is it wrong for an artist to make money doing something in their field that’s at least more satisfying than mopping floors at the nearest grocery mart?

Without knowing Brown personally, I cannot say whether she loves what she does or not. I will admit, I am not innocent in that I did, at one point, think of her as a sellout. I got called out on this once by my boyfriend who said “Well maybe she’s just trying to make a living? That’s harder than a lot of people realize. Maybe she hates her artwork just as much as some others do, but she’s just trying to get by. There’s nothing wrong with that.”

No, I still do not like the gothy brand of stripy socked faeries, but coming of age as an artist trying to make it professionally has softened my heart to people I may have been too judgmental about when I had others paying my way and wasn’t trying to make a living off of my art. Who am I to tell others what to like? I’m entitled to my individual likes and dislikes as much as anyone else. Just as Amy Brown, or any artist, has a right to make a living.

Who knows? One day people might look at my stuff and say my angel art is ‘selling out’. I know I’ve not escaped the gothy label myself. In which case, I’ll just shrug and keep drawing. Why stop doing what I enjoy doing? People are inclined to label you no matter who you are and all anyone can do is be a professional and keep going, keep seeking out inspiration, keep experimenting, especially if you feel their labels are true to any degree.

Thomas Kinkade is another hotly debated figure. The afamed “Painter of Light” has a worldwide corporate reach for his depictions of brightly colored paintings of houses and landscapes. I have sat with many discussions with my mother, who is an avid fan of Kinkade’s, and pondered about what the appeal is. I have asked her if she thought he was a sellout for being as widespread as he is and for using studio assistants to paint in his work, and she shook her head, smiling. The enjoyment of his art had nothing to do with the process, according to my mother, who has collected miniature houses since I was young. Anybody who said differently was someone who was jealous of his success, in her eyes.

And herein lies the difference between many of us. Most normal everyday folks are enamored by the seemingly mystical end-product of art. They recognize it for what it is to the naked eye and marvel at the artist’s skill, while others, particularly artists, get to the heart of the matter, which is the artist’s intentions behind creating the work. Does Kinkade paint houses now ONLY to sell or does he enjoy it as well? It’s impossible to tell just as it is for Brown without knowing him personally.

Again, I still think all his houses look the same, but my mother is completely and totally in love with them, and I would never seek to deprive her of that. Kinkade is a genius in her eyes and just because I don’t like him doesn’t mean she can’t enjoy it.

In the end, there is one thing I am certain of in this area of gray that is ‘selling out’. If you do not love what you do, it is going to show in your artwork. Art has a habit of losing that special something that we are all tuned into subconsciously when the artist becomes uninspired. Does this automatically mean you are a sellout if you keep going? Perhaps…but whose right is it to tell an artist, even an uninspired one, to stop creating and go do something else? We all go through these waxing and waning phases of inspiration and sometimes it takes a jolt of epiphany to get us back on track again.

Now are you a sellout if you create artwork and slap it onto a thong, even though your art doesn’t really fit the products you’re putting it on? Yes, but if you can actually SELL that thong to someone who enjoys it, than more power to you! Generally, however, it’s much harder to sell a product you don’t believe in or that you are not inspired for. With the number of artists increasing every day, it is becoming harder and harder to stand out from the crowd, meaning the less inspiration you have, the less chance you’ll have to be noticed and to succeed.

My advice is this: Throw the nay-sayers to the wind and do what you enjoy. Experiment! Have fun! Learn! Create! The next time you think about calling someone a sellout, bare this in mind:

Are you only doing so because you’re jealous, deep down?
Are you quite sure that they don’t love what they do?
More importantly, is it so bad to make a living?

Save yourself the drama and go do some art instead! Take a moment and judge yourself first before you go labeling others.

Confessions of an Artist Part 3

Last week’s discussion led us into the exploration of breaking out of our comfort zones. This week, I want to make my most horrifying confession of all.

I was a tracer.

Now, before you throw stones and Nerf balls at me, let me tell you the story of a girl who loved her Barbie fashion paper doll set. There was never more delight in stenciling in the trendy orifice-free figure of Barbie and tracing on any variety of clothes that she wanted. Why, there was even a texture sheet to rub on leopard patterns, zebra stripes, and more! This budding artist found hours of entertainment and a confidence in her finished fashion designs that blossomed into a genuine interest to explore more and the confidence to continue. The act of tracing blew on the embers of interest in visual design that the girl would grow up to discover later.

Over the years that followed, I switched methods to freehand tracing, the act of ‘eyeballing’ an image and copying what I saw rather than tracing it directly. I copied my favorite comics, Wild C.A.T.s and Jim Lee’s indomitable Zealot, Jack Kirby’s glorious reign as artist of the Uncanny X-men, the luscious lips of Michael Turner’s Witchblade. Eventually, I graduated to copying the poses only and filling in my own character’s details.

However, when I tried to draw without a reference, I failed miserably. My works carried a tinge of what I had copied for so long. My figures had diamond shaped feet, pouty lips, perky breasts, long legs, teeny waists, and exaggerated muscles. Copying the work of others for so long left an imprint on my sense of anatomy that I was not able to wash away till I began studying the Golden Mean in high school. Even still, that was only the beginning of what be a long and grueling journey to learn what ephemereal bones, muscles, and physics went into making human figures look human and not like statuesque anatomical anomalies.

My anatomy finally began to improve when I was exposed, literally, to nude models in college. Like many, I snickered at the unveiled human form and all its strange nooks and crannies, at first. Eventually, I came to see the beauty behind the skeletal structure and the awe-inspiring complexity of natural musculature. The difference between drawing from a photograph and drawing from a live model must also not go ignored. To fully understand the human figure, one must be attuned to the little things that seeing a human figure with your own eyes can reveal; the subtle way a model holds the tension in their shoulders, the shadows cast by the joints hooded just beneath the skin by flesh, the elegant sweep of shadow as a model turns their head. All of these tiny experiences lead to an understanding that seems barely noticeable at the start, but begins to show itself as you practice and absorb the intrinsic knowledge of how the human form breathes, moves, and shifts.

Sometimes the puffy lips inspired by Turner’s Witchblade still raise their poofy little heads up in my art. I still use references to help insure my anatomy isn’t wonky, but I have learned the important lesson that one can never rely too much on copying what one sees. Stock and photographs can be useful for adding realism to one’s work, but it is fairly easy for it to overpower your art. For those among you who may not be able to afford life drawing courses, take your sketchbook outside and draw people in the park. Draw your face in the mirror. You may get some funny looks, but in the end, most people are absolutely delighted to learn you’re an artist and are immediately intrigued by it.

Remember to put your reference away after awhile and let your imagination fill in the rest. It can be a hard thing to balance the perfection of a photo and your own knowledge of anatomy, but practice will make perfect. Hands, and particularly thumbs, remain a constant challenge for me, as does the physical anomaly of man-crotches in jeans or tight pants.

The mysteries of figure drawing continue to elude me and as such, I find I never stop learning.

So tell me what little secrets you might have to reveal? What malpractices did you have while you were learning how to draw? Or, if you have any now, how do you hope to improve your drawing processes?

My Favorite Figure Drawing Resources:
Figure Drawing: The Structure, Anatomy and Expressive Design of the Human Form by Nathan Goldstein
Posemaniacs – A site full of 3 dimensional figures which you can rotate.
Lockstock – One of the most beautiful galleries of classically inspired stock images on DeviantART
Cobwebstock – A gallery full of knights, cyberpunks, and other great stock featuring a male model.
Andrew Loomis Figure Drawing Books – A downloadable collection of figure drawing books from skilled figure artist, Andrew Loomis.

Find more resources at my forum.

Confessions of an Artist Part 2

Last week in the first post of the “Confessions” series, we talked about how a major common mistake of artists is to be discouraged by friends, family, and others. I received so many heartfelt responses from all of you, many who have also experienced similar challenges and I wanted to say how inspiring it was to know that we are not alone. We cannot underestimate the power of a simple vote of confidence. Inspire yourself and inspire one another.

This week, I’d like to talk about another common mistake I think many of us make: comfort zones. Or more specifically, not leaving our comfort zones.

In the last Confessions post, I talked about how sometimes college made me inject themes into my work that I did not feel were ‘me’. At the time, I really hated abstract art and thought of it as overpriced pieces of dribble made by people who could plop giant red dots on canvas, price it at a bajillion dollars, and call it art. Though I may express some bitterness over my college years, I can’t emphasize enough how this dissension and frustration was essential to making me a better artist.

I remember a conversation I had with one of my favorite art teachers at my college who constantly challenged me to ‘think outside the box’. I was working on a series of paintings to depict a dream sequence and instead of using figures, she challenged me to draw myself as an abstract shape.

“Why?” I asked. “No one will get that. I don’t get the point of that.” I ranted and raved and argued with that particular teacher so many times about why I thought abstraction was pointless and how I really loathed opaque painting. I missed my faithful color pencils and pens and my beloved tight detail. Now, I was forced into switching thinking modes, collaging leaves, and painting with less controllable media. All was chaos and new and I hated every minute of it back then. I went to bed angry and woke up frustrated.


It was not until I threw my arms in the air and decided that getting even was better than getting angry. I endeavored to make the most obscure abstract paintings I could. I threw myself into an effort to purposefully do the weirdest things I could think of with burnt paper, mod podge, broken glass, and mixed media. And somewhere along the line, I found I began to like it. I began to realize the reasoning behind some abstract artists where the process became more expressive than the final image, or that atmosphere was sometimes more jarring than an identifiable subject.

In the end, I left college with a successful senior exhibition that would not have been as immersive as it was if not for my teachers pushing me to get out of my comfort zone and try new things. I was able to combine sculpture work with paintings and mixed media in a truly strange dreamlike atmosphere that I would not have been able to achieve otherwise.

The most important thing I learned from these experiences at college was that every media has a life of its own and an asset it can add to a painting. Using and experimenting with various media is the only way to learn what works for you, personally, and how best to achieve the vision in your mind’s eye. If you never experiment, you will never grow. If you never challenge yourself, you will never improve.

Today, I find myself drifting back to color pencils and ink, but the years in school being ‘forced’ to experiment have given me a bravery in trying new things I never would have had before. Color Pencils and Ink have been happily joined by Watercolor and Digital in my repertoire.

To be sure, there are still comfort zones I need to venture out of. I do admit a propensity for drawing people over animals and for using traditional media. I’ve found I am particularly enjoying drawing birds and feathers recently and plan to one day revisit my obsession with drawing Siamese cats that I had when I was young. I also want to learn how to use oil paints and mix my own tempera like the Old Masters of yore. Ceramic molds have also been calling my name again as well. The search for an adequate kiln in my rustic town has yet to begin.

So much to explore, so little time!

Now it’s your turn. What do you wish you had experimented more with? What comfort zones have you been afraid to leave? Share and share alike.

Confessions of an Artist – Part 1

As I enter the current round of trials in my life where I seek to find a way to organize myself professionally and to push my artwork to the next level, I’ve realized there were a few things I wish I could have done differently in the past or that I wish I had received proper advice on. I’ve made some mistakes and I feel that sharing some of them might help others, which has thus begun the first of what I hope to be a series of “Confessions of an Artist” so that hopefully someone might avoid the mistakes I made, or at least be able to face their own challenges with some sort of advice in mind.

As an artist, I’m still growing and still expanding my horizons so it’s not my intention to speak down to you as if I have already learned everything there is to learn. More than likely, I’ll keep making mistakes and learning new things as this wonderful world of art evolves.

My Confession of Discouragement

This is the biggest mistake I have ever made. Moreso than a mistake, it was an attitude I nourished early on in my life when I was in high school. I got a failing grade on my AP Art portfolio and despite my love of the arts, I let other people, including my parents, talk me out of trying for scholarships to attend art school.

“You’ll never be able to feed yourself as an artist.” Everyone intoned unanimously. “Art school is just a waste of money!”

I tried not to listen, but when you are young and reliant on your parents for college funding, you tend to go with what they want for you. And so instead of even trying for those scholarships, I went to a state school to earn a degree in English so that I might one day teach school and be able to afford to feed myself. That is not to say that teaching is not a noble profession and that I won’t someday do it, but I’ve always felt my fate lay elsewhere in more business-related ventures.

The more college classes I took, the more I started leaning towards art, art education, and business courses which soon pushed my education past the 4 year mark. By the end of it all, I had a double major in Art and English, a partial minor in Business Information Systems and far too many years of school under my belt. I regret my indecision and how much time I wasted as an unfocused student in a fine arts program that taught me next to nothing about commercial illustration, the field I was truly interested in. I must not be too harsh on these years in my life, however, for I learned many skills and met so many wonderfully talented students and professors at my college. My life would not be the same without having attended the college that I did and meeting the inspirational people that have entered my life since.

It was not until I worked through my lump of doubt after 7 years of undergraduate school that I bit the bullet, applied for a scholarship to the Savannah College of Art & Design, and managed to somehow obtain a significant fellowship, without which I would never have been able to afford graduate school. It showed me that it can be done, if I tried hard enough, and kept on trying. I only wished I had tried earlier. Now as a graduate of a Masters program, I’ve only just now begun to accept the mistakes I’ve made in my earlier decision making and have learned to move forward with my art career, a career which you are destined to fail at if you are not determined.

I am driven by the thought of “What if I had tried for those scholarships earlier? What if I just take the safe route and get a 9-5 job with my own cozy cubicle?” Sometimes the answers to these questions still terrify me…

My parents, and most parents, are right to worry about those of us with a twinkle in our eye and an itch in our palms to be artists. It is not an easy profession. You will most likely starve for your first few years until you are more well established. Only the most organized and driven of artists get jobs right off the bat. The competition for art jobs is massively high with more qualified candidates in existence than there are jobs according to the Bureau of Labor Statistics. To survive, one must be driven to improve, organized in their finances, and willing to work more than 40 hours a week starting off in most cases, particularly in the illustration field where you must meet serious deadlines.

The most common mistake I see in younger artists is that they think to themselves “Hey I like to draw. It’s fun. I should be an artist!” They give no real thought to how they can unite their love of art with a marketable format. This is a mistake of mine as well that led to much discouragement with the fine arts program at my college because I just could not find a gallery which would accept my kind of work. I felt like I was playing myself false…trying to inject themes into my work that would make me appeal to a wider “fine art gallery” audience when my heart lay elsewhere in more literal illustration. It did not even occur to me that someone COULD make money off of fantasy and book illustration until much later on. There were more options than the gallery (especially with the advent of new internet technologies) and I believe that to be a major discouragement for many artists going through traditional fine arts programs even today.

Even without the insistence of the gallery world, most young artists I know fail to even research what markets are out there that they might apply themselves to. Again, I cannot reference the GAG (Graphic Artists Guild) and the Bureau of Labor Statistics enough. Young artists, or even those who just feel lost, I encourage you to inform yourselves about your options. Art as a profession is not simply about drawing or painting. You must siphon your talents and skills to where they most suit your artistic drive. There are set designers, art directors, fashion designers, concept artists, scene designers, graphic designers, greeting card artists, and a whole multitude of specialized industries dealing with all facets of art. If you cannot reconcile the market with your work, you are merely pursuing a hobby, a personal pleasure, that will end up discouraging and frustrating you in the end if you try to make it your sole means of income.

Sometimes, even if you like to draw or paint, it is better not to pursue it as a profession if you find it impossible to push yourself to adapt to the demands of a business environment. And sometimes, this is okay. Some people are happier and more inspired without the expectations of business dealings hanging over their heads. That does not make them a failure and that does not make those of us who do business ‘sell outs’ ( a whole other rant there I’m saving for another entry).

In the end, all I can say is this.

Keep your eyes open, always work to improve yourself, research your options, expect to be driven hard and keep your head held high. There are artists who have become successful out there. They are not just random figures of serendipitous fate. They worked hard to be where they are now and they ignored those who told them that they couldn’t do it.

I wonder, how have you all faired? What mistakes have you made? And what have you learned from them?

My Confessional is always open.

Serious Business!

There’s that funny word ‘business’ popping up in this journal again. As many of you know, or may not know, I’ve been working towards getting my studio name, Angelic Shades, off the ground as an independent, one employee, go-to art studio for fantasy illustration for the past couple of years. My dream is to work in illustration while writing and illustrating my own books. I didn’t think about seriously establishing it as a business till I wrote business and marketing plans for Angelic Shades in grad school last year. It occurred to me that perhaps it WASN’T so impossible as everyone made it out to be.

Even still, I’ve waffled back and forth on what to do and ran away screaming when I’ve come up against the extra taxes, registration fees, and insurance that come along with starting a business. Lately, with the promise of a huge commercial project on the horizon, I realize I need to get serious about incorporating if art is going to be my main means for an income for my own sake, and for the sake of organizing my finances. I’ve been looking at the following forms of business setups and trying to make a decision. I am in no way a lawyer or an accountant. These descriptions are what I’ve garnered from my own readings and attending lectures and are how I understand them:

Sole Proprietorship – This form of business is the easiest to form. All you need is a business license, employer ID number, and tax ID number.

Pros

    * Easy to setup and manage

    * Tax forms are filed as part of your personal taxes

Cons

    * There is no separation between your personal income and your business income, meaning your assets are in danger and you have no liability protection if sued for damages, or any other such reason.

The Limited Liability Corporation – The LLC combines the best of the sole proprietorship and allows for great flexibility in taxation, depending on what form of LLC is chosen.

Pros

    * Protection of personal assets from damage claims.

    * Taxes are handled as an attachment on your personal taxes for each managing member (or in this case just you if you are operating it alone)

    * Flexible taxation. LLC can be changed to suit the business’ needs

Cons

    * More complicated setup process involving the creation of articles of formation and other declarative documents.

    * Higher fees for registration.

And let’s not forget the PRO for starting a business or being self-employed in general:

TAX DEDUCTIONS! This subject is a whole other ball of wax that I’ll go into on a later post.

Many of the artists I have interviewed chose a Sole Proprietorship as their business format due to its ease, but also, I believe, because they began practice before the establishment of the relatively new form of LLC, which first came about in the late 70’s. I also noticed a few of the artists I’ve spoken to have opted to form Corporations for themselves, due to the heavy amount of product licensing and business dealings they handle. Personally, I am avoiding the Corporation as the thought of double taxation on shares and having to do separate tax forms sounds like a bit of overkill for my small start. In the future, I may tackle the formation of a Corporation, but for now, LLC sounds like the way I want to go!

It may be more setup, but the protection against losing my personal assets sounds wonderful if, for example, a piece of art should fall on someone’s head at an art show or someone decides to sue me for copyright infringement for whatever reason. These cases are extreme, but they can and do happen.

So now begins my quest to tackle my fear of paperwork, tax forms, and record-keeping. I hope that in a month from now, I can proudly declare that I am no longer just Angelic Shades, but Angelic Shades incorporated!

If any of you have already incorporated your small businesses (or are thinking about it), what business formats have you chosen? How has it helped you with furthering your ambitions? I’d love to hear your thoughts and stories.

Selling Yourself Short


I cannot count the times I have heard the following from fellow artists:

“Raise my prices?? But then no one will buy my work! I have to be competitive!”

“I just don’t think I’m good enough to charge more.”

“If I charge less, I’ll sell more!”

I have thought these things myself at one point in my education as an artist. After all, we all start at a level which is inevitably not as good as professional and well-established artists who are painting masterpieces in oil when we’re in class learning about the color wheel and the basics of line, shape, form, etc. When we decide to combine money with art in order to sell our work at this early point in our careers, we look around and decide that it’s better to sell ourselves and our work for cheaper because we think that’s all that people will pay for it.

This works for awhile, as people tend to pay that $25 for a character sketch or a portrait of their dog. It brings in a little extra money for pizza and art supplies. However, as an artist grows and enters the level that their work is taking more time, is of a consistent higher quality, and the artist decides that art is a career and not a hobby, they need to evolve past the point of accepting less. Artists, please get serious about your prices!

When you continue charging less for more, you not only undersell yourself, but make it harder for other artists to make a living and lower the standards and impression that customers have of artwork. This pattern of underselling is especially rampant in the community of fantasy art, my personal port of call. It seems the general attitude is that fantasy art is ‘cliche’ and therefore is not worth as much as fine art displayed in a museum or gallery.

Fellow Fantasy artists, I encourage you to fight this stereotype! Charge what you are worth! Show those who don’t know fantasy art just how talented and professional we can be.

No matter your genre, if you expect to be professional, this means acting professional and pricing professionally. Some may disagree with me and say that pricing competitively is the only way to sell, but when it comes to selling original work, I personally refuse to back down on charging what I’m worth unless I am really not proud of the piece. If I want to make a quick buck, that is what prints and ‘fluff’ pieces are for.

To be certain, it is smart to price your work to be fair for selling to a certain audience. For example, I would not charge more than $100 for a piece at a smaller anime convention, as the general attendee at an anime convention is in their teens, is still dependent on their parents, and is not independently wealthy. On the other hand, larger fantasy conventions tend to attract more eccentric audiences of all ages, including older independently wealthy fans, therefore it is easier to sell a higher priced item. These are just the trends, however! You never can predict when someone will buy a work if they connect with it. I had a person buy a framed print of mine for $80 at an anime convention, a truly surprising thing! This was a print of a piece of mine that hardly EVER sells anywhere else. I tend to fit the pieces to what sells at the convention, which means I will generally have less original work at anime cons, as they are naturally too high priced to sell there due to the fact that they are original paintings.

I myself am at the point where I have now stopped taking commissions unless they are near the prices suggested by the Graphic Artist’s Guild, the organization that sets the standards and ethical guidelines for professional artists. My prices are negotiable based on the budgets of the commissionee but I use the GAG guidelines as a reference point. I did this for many reasons, including the fact I no longer have time to charge less for commissions and also for the fact that the work turned out for these commissions, due to their underpriced nature, was decent, but not what I consider to be portfolio quality with the exception of a very select few. As an emerging professional, I need to pay more attention to building a successful portfolio with work that I have taken great time and care on. This time and care was cut short on my earlier commissions to help them be cost-effective, something which I find myself no longer willing and able to do.

In the end, we must temper competitiveness with fairness to ourselves and to our work. Foster an attitude of positivity and faith in your own talent and success. Be honest to yourself and never sell yourself short. Raise your prices as you develop and grow your talent so that others will not be dragged down by the expectations of buyers who see cheap prices for quality work.

It may be hard to do this at first, but you will be thankful in the future when you finally reach the point where you can be paid fairly and are considered a ‘professional’ in your field instead of yet another starving artist in need of a handout.