Today was the dreaded evaluation where we take a look at ourselves and our biz and decide what we’re doing well or not so well on. Emily’s positivity carried me through this day with her insistence that this is a chance to grow and do something new and to make our biz meet our vision. The worksheet asks us to rate ourselves on our performance in several sectors, from how we feel we’re reaching collectors, how we’re prospering, how consistent is our aesthetic, etc.
The Verdict? I’m not as bad off as I thought. My art is there and that’s the key, but I’m definitely struggling with presentation, branding, and feeling overwhelmed by my multi-faceted business. If you’d like to get the full evaluation form, you can see it here before it disappears in a few days. I’ve omitted including all of the questions here for brevity’s sake.
Have a look at some of the things I settled about my Birthstone Goddesses today. It felt good to make them so concrete after a long time spent talking about them without a unifying intention beyond ‘because I like these things’. There were also some unexpected questions about what my biz believes in and what brings me joy. Joy really is key, huh? Read on for more:
Look Back, Move Forward
Make Something Remarkable
Evaluate where your heart, mind, & business is right now.
CORE VALUES: Feminine empowerment, diverse beauty, inner peace, self-improvement, appreciate of art and nature.
HIGHEST WORK: The main series of the Birthstone Goddesses (and the upcoming additional paintings of them that I’m planning).
TASKS THAT BRING ME THE MOST JOY & HELP ME REACH MY BUSINESS GOALS:
- Creating interesting paintings that make people feel awed and inspired
- Creating a book for this series that allows me to indulge my love of writing and fantastical stories
- Making wearable designs that make people feel beautiful and empowered.
WHAT OPINIONS DOES YOUR BUSINESS HOLD?
Diversity is beautiful. Feminine aspects and stories should be celebrated.
WHAT DOES YOUR BRAND STAND AGAINST?
Racism, the loss of fine art techniques like leathercrafting, and the loss of appreciation for beauty in vintage movements like Art Nouveau.
WHICH AREAS NEED YOUR ENERGY THE MOST RIGHT NOW
- Finding collectors and building sustainability.
- Clarifying my “highest art”.
- Better product photos and clearer aesthetic.
- Refining the Birthstone Goddesses website’s shopping experience.