Book Club: Artist As Brand Part 3 – My Vision Board

My reading of Greg Spalenka’s Artist As Brand continues with section III. Your Vision Board.

I found the book for a great deal on the Nook.
Or you can buy it via my Amazon referral link
and give me a little kickback!
You can also buy direct from the author!

This section focused on another visual brainstorming exercise meant to help you visually map your passions and interests and connect them with products, people, and places.  I found a lot of value in doing this because I have a lot of interests, from video games to art marketing to folklore and beyond!  It’s always so difficult for me to narrow down my projects and focus, which has been a constant challenge for me over the years.

View a larger version of my map here.

I went a little insane and fit as much on the board as I could.  What a crazy web I wove!  The text at the bottom represents the connections I drew with colored lines between my top three activities from the first circle, the products I can produce, and the people and venues I could reach those people through.

That’s a pretty powerful thing to figure out for yourself!  So many of us just throw art out there with no thought put into who that art is meant to resonate with.  Creating with purpose seems a valuable way to focus your time and energies and make your brand more consistent, which is something a lot of novice artists don’t do when they’re first starting out (I’m guilty of it, myself!).

I also made a .psd template, since one wasn’t provided in the book. Feel free to download it here for your own use.

Download the blank template I made here.

As ever, I have left some details of this exercise (such as the explanation of Mind, Body, and Spirit and other instruction) vague on purpose to encourage you to purchase the book.  It’s a really worthwhile read thus far and I would recommend it based on the helpfulness of the exercises I’ve already completed!

Next up, IV.  Plan the Brand
 
Go on to Part 4. (coming soon!)

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